SAM SUNG

Client Samsung Electronics
Role Interactive / WebGL
Year 2022
Live Site ↗

THE CHALLENGE

For the global launch of the Galaxy S22 Ultra, Samsung needed a web experience that visualized the raw processing power of their new Neural Processing Unit (NPU).

We developed a WebGL-based "Neural Core" visualization. Users could interact with a real-time particle simulation representing the AI's decision-making process, manipulating millions of data points with their cursor.

The experience bridged the gap between complex hardware specs and tangible user benefits, resulting in a 200% increase in pre-order click-throughs compared to static landing pages.

Detail Shot 1
Detail Shot 2

Particle Simulation

Wide Shot

MOBILE OPTIMIZATION

Performance Tuned
Mobile UI 1
Mobile UI 2

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TUMBLE ®

Motion / 3D
2022